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29 Sep 2014, 7:00 am
For instance, last summer Under Armour paid Will Ferrell and the crew at Funny or Die to produce a short video, “Tom’s Best Friend”, which featured Under Armour products worn by Patriot’s QB Tom Brady and in the background of the scene, but was more than anything a comedy sketch. [4] However, it was a comedy sketch that prominently displayed the sponsor’s brand of clothing. [read post]
21 Sep 2009, 7:35 am
Cheerleading is an estimated half-billion dollar industry,[7] and an underlying problem to solving this debate stems from national for-profit cheerleading associations that would prefer cheerleading to remain an “athletic activity” for financially-based reasons.[8] There is also speculation of educational institutions upgrading cheer squads to varsity status in order to save money off of traditionally more expensive women’s sports.[9] … [read post]
