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17 Nov 2021, 2:46 pm by Glenda LeGendre
Every generation goes through career stages as its members rise to the top in their chosen fields. [read post]
15 Jul 2021, 7:08 am by Glenda LeGendre
The skill sets of effective marketing leaders include a growing list of interesting and challenging roles. [read post]
16 Jun 2021, 3:28 pm by Glenda LeGendre
Summer 2021 is a great time for marketing organizations to review, renew or revise their somewhat costly (in terms of time and/or dollars) social media strategies. [read post]
17 Feb 2021, 3:29 pm by Glenda LeGendre
Just a few years back, as the top marketing individual at both a for-profit and then a non-profit organization, I was initially responsible for brand or product management, market research and effective advertising. [read post]
21 Oct 2020, 3:36 pm by Glenda LeGendre
The political advertising landscape has never been more complex. [read post]
23 Sep 2020, 8:21 pm by Glenda LeGendre
In this continued era of social isolation, nonprofit organizations have to deal with the unanticipated need to raise funds by adapting their major in-person events. [read post]
20 May 2020, 3:54 pm by Glenda LeGendre
In a cruel twist to media organizations, and despite record-high web traffic and cable news ratings, people just are not purchasing non-essential items during this stunning sheltering, except for essential services. [read post]
15 Apr 2020, 3:22 pm by Glenda LeGendre
Many of us have a new and unanticipated vocabulary. [read post]
20 Mar 2020, 1:39 pm by Glenda LeGendre
There has been an unusually large amount of change over the past several months for the Baltimore metropolitan area’s marketing and public relations firms. [read post]
3 Mar 2020, 3:07 pm by Glenda LeGendre
I enjoy traveling and have had the chance to visit several far afield locales these past 12 months. [read post]
22 Jan 2020, 12:35 pm by Glenda LeGendre
Charities are always in need of and grateful for corporate donations for their philanthropic causes. [read post]
21 Oct 2019, 3:13 pm by Glenda LeGendre
Whether you are a business or individual, managing your brand’s reputation is key to your long-term success and should be a priority. [read post]
9 Oct 2019, 9:28 am by Glenda LeGendre
Speaking to the right audience about your products or services is an invaluable marketing opportunity. [read post]
17 Apr 2019, 1:46 pm by Glenda LeGendre
Every organization needs to have a few well-written items for use in consistent brand messaging as part of its tool box to achieve strategic goals. [read post]
27 Mar 2019, 12:48 pm by Glenda LeGendre
My first brush with a trademark marketing issue arose years ago when I was launching a hospital’s physician referral service. [read post]
27 Feb 2019, 3:00 pm by Tom Baden
  Here are personal and true stories about the state of today’s digital marketing. [read post]
16 Jan 2019, 3:31 pm by Tom Baden
Whether you work in products, services, or the fundraising arena, the start of a new year is a great time to reflect on what worked or didn’t work for the previous year in your strategic marketing growth. [read post]
20 Dec 2018, 3:07 am by Glenda LeGendre
Your advertising activities should be an important component of a carefully thought-out strategic marketing plan. [read post]