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17 Jun 2009, 7:43 pm
It will soon be illegal for tobacco companies to advertise within 1,000 feet of a school or for certain print ads to appear in color. [read post]
12 Dec 2016, 3:42 am
After Mouse Print* pointed out the deceptive nature of this advertisement, the company pulled the ad and said it was an error. [read post]
11 Mar 2019, 3:06 am
Since 2006, we have encouraged you to always read the fine print so you don’t get snookered by the strings and catches buried in advertisements, contracts, etc. [read post]
8 Jun 2010, 8:32 pm
If a “printed publication” such as a brochure, advertisement, etc. disclosing the same invention was published more than one year before the inventor filed his or her patent application, then such document bars the inventor from seeking patent protection on his or her invention. [read post]
11 Aug 2011, 4:56 am
Note: There is a print link embedded within this post, please visit this post to print it. [read post]
30 Nov 2009, 2:54 am
Some people ran out of the house at 3am last Friday for the big Black Friday sales without checking the mouse print in some of the sale advertising. [read post]
9 Jan 2014, 7:00 pm
The FTC website shows an ad with an advertised price that was after a $5,000 down payment, but that detail was only noted in fine print at the bottom of the ad. [read post]
28 Nov 2012, 5:33 pm
If you include a lot of small fine print at the bottom of your advertisements it looks like an advertisement for Viagra or that that your product comes with a lot of hidden terms and conditions. [read post]
6 Oct 2011, 7:13 am
Historically, the Department of Labor mandated that the journal advertisements be in print format. [read post]
8 Jan 2014, 5:37 am
From the ASC: “Using the theme Truth in Advertising Matters, entrants will submit three creative executions: (1) 30-second TV PSA (pdf of storyboard or script is also acceptable); (2) 30-second radio PSA (pdf of script is also acceptable); and (3) print creative that can be adapted for out-of-home or online media. [read post]
27 May 2013, 1:42 pm
Media reports in print and on social media also suggested that consumers drew the above-mentioned inferences. [read post]
24 Feb 2022, 6:00 am
The disclaimer must equal at least 20 percent of the total advertising space in print or static and at least five seconds in video. [read post]
14 Oct 2013, 7:29 pm
By uploading Designs to the Web Site or creating Designs with EASY CANVAS PRINTS™’s design tools, however, you grant the following licenses to EASY CANVAS PRINTS™: the nonexclusive, worldwide, transferable, sublicensable right to copy, crop, reproduce, publicly display, sell, and distribute the Design in or on Products and in advertising, marketing, samples, and promotional materials for the purpose of promoting the Web Site and Products; and the right to… [read post]
12 Aug 2013, 10:24 am
Contracts and (particularly) advertisements that use fine print operate on a similar level. [read post]
29 Sep 2014, 11:53 am
The Federal Trade Commission (FTC) announced this week that it sent warning letters to more than 60 national advertisers regarding the inadequacy of disclosures in their television and print ads. [read post]
4 Sep 2019, 8:59 am
The fine print disclaimer does not conclusively remedy the potentially misleading nature of the advertisement as a whole. [read post]
12 Nov 2014, 4:00 am
In the latest indicator that companies should be concerned, the FTC sent letters to more than sixty companies, including 20 of the 100 largest advertisers in the United States, warning them that they failed to make sufficient disclosures in print and television advertisements. [read post]
3 Mar 2008, 8:41 pm
But what about more general advertising? [read post]
28 Dec 2012, 1:40 am
The death of the print edition was caused by falling advertising revenues, as audiences moved online. [read post]
8 Mar 2007, 9:00 pm
I have just discovered the Mouse Print blog [link fixed], which is dedicated to ‘exposing the strings and catches in advertising fine print.’ In short, catnip for obsessively rational consumers such as I. [read post]
