As for the injunction, the Fifth Circuit agreed with Rolex that the district court should have enjoined the sale of Rolex watches with non-genuine bezels, thus affirming, as modified, the district court’s injunction in part (Rolex Watch USA, Inc. v. [read post]

BeckerTime’s business was to customize old Rolexes with new materials, including by adding diamonds and aftermarket bezels that are not found on Rolexes, and to market the modified watches as “Genuine Rolex”. [read post]