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7 Sep 2015, 12:05 pm by Steve Baird
The post The Recycling of Brand Vessels? [read post]
20 Dec 2013, 6:06 am by Rebecca Tushnet
The IP Whiteboard has an interesting series of posts on house brands imitating national brand trade dress in Australia, including pictures. [read post]
12 Jun 2009, 1:18 am by Ravi
"2 "Apart from the brand that you have just mentioned, which brand do you consider to be the second-best brand in the (product/service category)? [read post]
1 Jul 2007, 4:17 am
Step 1: Know Your Brands You are your brands. [read post]
17 May 2021, 9:28 am by Stacy K. Marcus and Deborah Bessner
Other brands have joined the virtual branded experience train. [read post]
17 May 2021, 9:28 am by Stacy K. Marcus and Deborah Bessner
Other brands have joined the virtual branded experience train. [read post]
23 Jan 2012, 9:32 am by Katy Goshtasbi
Image:  katy_0079-2web.jpg In personal branding, your visual brand (attire, clothing, etc) is a part of your personal brand. [read post]
23 Sep 2019, 7:35 am by InhouseBlog
” Read: What Is Your Brand? [read post]
21 Feb 2012, 8:45 am by JA Hodnicki
Daniel Sokol Muhammad Imtiaz Subhani, Iqra University, Syed Akif Hasan, Iqra University and Amber Osman, Iqra University describe A battle between branded and me too brands (unbranded) products. [read post]
6 Jun 2017, 8:45 am by D Daniel Sokol
Arcan Nalca, (Smith School of Business, Queen's University) ; Tamer Boyaci, (ESMT European School of Management and Technology) ; Saibal Ray (Desautels Faculty of Management, McGill University) explore Consumer taste uncertainty in the context of store brand and national brand... [read post]
21 Feb 2012, 8:45 am by JA Hodnicki
Daniel Sokol Muhammad Imtiaz Subhani, Iqra University, Syed Akif Hasan, Iqra University and Amber Osman, Iqra University describe A battle between branded and me too brands (unbranded) products. [read post]
6 Jun 2018, 8:45 am by D Daniel Sokol
Vanhuele, Marc ; Ataman, Berk ; Pauwels, Koen ; Srinivasan, Shuba study Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories. [read post]
7 Apr 2012, 8:20 am by Steve Baird
In support of this, even include them in your internal brand strategy documents. [read post]
30 Dec 2013, 8:11 am by Deven Desai
Quietbook has a mock re-branding Santa guide up. [read post]
9 Aug 2007, 10:57 am
At Lightbulb we use the term brand destruction to describe avoidable business brand blunders. [read post]
26 Apr 2014, 6:39 pm
When put to the brand cachet test, none of these brands endured. [read post]
24 Mar 2011, 10:57 am
  GUÍA: 33 Branding 01 SECCIÓN: De la casa/Branding CABEZA: Personajes que marcan la diferencia CRÉDITO: Manuel Cázares SUMARIO: El verdadero éxito tiene que ver con hacer cosas que otros no se atreven a hacer, y recuerde que los cambios inevitablemente ocasionan tensiones y de ahí parten dos alternativas: luchar o huir. [read post]