Search for: "The Brand"
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24 Aug 2015, 12:00 am
BOOK ABSTRACT: Brands and brand management have become a central feature of the modern economy and a staple of business theory... [read post]
21 Aug 2019, 11:30 am
Personalized Pricing and Brand Distribution By: Jullien, Bruno; Reisinger, Markus; Rey, Patrick Abstract: This paper examines the effects of personalized pricing on brand distribution. [read post]
29 Mar 2017, 8:45 am
ABSTRACT: Brands and brand capital have long been theorized to play an important role in the formation of the industrial market structure of consumer goods industries. [read post]
25 Aug 2007, 3:59 pm
It has been 10 years since Tom Peters wrote an article in Fast Company called, "Brand You", but the principles of personal branding (read: reputation) remain the same. [read post]
14 Jan 2011, 4:00 am
Effective law firm branding is critically important to generating new business for your practice both offline and online. [read post]
4 Feb 2010, 4:52 am
The IPKat was invited to attend British Brands Groups Reception last night, which was held at the Museum of Brands in London's fashionable Notting Hill. [read post]
21 Jun 2016, 6:00 am
Let me go on record as saying I’m a huge fan of leveraging existing brand equity in historic brand names. [read post]
3 May 2017, 12:26 pm
For more on this topic, see (on Amazon)-- “Socialistic brands – a Unique Category of Vintage Brands”, published in English by Nomos Verlag. [read post]
24 Sep 2010, 12:00 pm
If you are considering taking the plunge, one important aspect is branding your firm and consistently sticking to that brand. [read post]
3 Mar 2023, 9:37 am
With your law firm brand, the brand itself and the firm’s reputation each stand alone. [read post]
1 Apr 2010, 7:55 am
"Four top brands out of 100? [read post]
26 Apr 2010, 8:25 pm
One of my favorite brand names is Kodak -- probably because the story behind the brand is almost as good as the name itself. [read post]
24 May 2010, 9:20 am
This was not a brand. [read post]
30 Mar 2014, 1:15 pm
“The CoreBrand Top 100 Most Powerful Brands Rankings is a showcase for the brand image data we have been continuously collecting for decades in our Corporate Branding Index® (CBI). [read post]
17 Jul 2018, 11:34 am
Attorneys can harness the power of personal branding to [...] [read post]
12 May 2011, 10:11 am
If you haven’t heard about Jonathan Fitzgarrald’s new blog, Bad for the Brand, check it out. [read post]
16 Mar 2009, 11:15 am
Discussion topics will include: Positioning your brand - Do’s and Don’ts on brand awareness and perception. [read post]
4 Jan 2016, 6:00 am
The post Naming Products and Services With Brands? [read post]
30 Oct 2015, 5:21 am
You are part of your law firm’s brand. [read post]
21 Jan 2016, 3:21 pm
The name brand ambassador says it all. [read post]
