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3 Nov 2011, 3:30 am by ipelton
How many of our discussions are related either directly or indirectly to a brand. [read post]
12 Jul 2017, 8:05 am by Martha Engel
The post The End Times for Brands? [read post]
22 Oct 2008, 8:47 pm
This adjustment goes to show how tremendous - and potentially fleeting - brand value can be. [read post]
22 Mar 2011, 1:00 pm by Tom Kane
…If the lawyers who helped establish the brand depart. [read post]
12 Jun 2018, 12:10 pm by Josh Wardini
The post The Future of AI Incorporated Brands appeared first on Legal Reader. [read post]
8 Feb 2024, 11:59 am by Christine Bontuyan
Franchise Options with Filipino Brands Discover Filipino brands that franchise in the USA. [read post]
19 Dec 2015, 9:22 am
Whatever the particular product that is connected with a given brand, a successful brand does not just happen, but it is the result of a conscious effort by the brand holder to develop its brand. [read post]
21 Nov 2018, 2:34 pm by Jack Louis
The post Importance of Packaging to Brand Development appeared first on Legal Reader. [read post]
13 Feb 2009, 11:55 am
The Domains gives us an insightful post about how Amex screwed up one of its greatest brands — and one of the greatest branding coups of all time. [read post]
1 Jun 2018, 5:00 am by D Daniel Sokol
Moritz Suppliet provides thoughts on Umbrella Branding in Pharmaceutical Markets. [read post]
12 Dec 2009, 12:27 am
Daniel Sokol The Office of Fair Trading and UCL’s Institute of Brand and Innovation Law would like to invite you to an early evening event entitled BRAND PROTECTION AND COMPETITION Date: 27 January 2010 Time: 4.30pm (registration),... [read post]
12 Dec 2009, 12:27 am
Daniel Sokol The Office of Fair Trading and UCL’s Institute of Brand and Innovation Law would like to invite you to an early evening event entitled BRAND PROTECTION AND COMPETITION Date: 27 January 2010 Time: 4.30pm (registration),... [read post]
9 Nov 2017, 11:30 am by D Daniel Sokol
ABSTRACT: Umbrella branding is a marketing practice whereby multi-product firms leverage their reputation across different product categories. [read post]
8 Nov 2007, 4:37 pm
As both a Pittsburgh Steelers fan and an IP attorney, I especially enjoyed the recent reports of a new consumer survey, the 2007 Turnkey Team Brand Index, that compares the relative strengths of various professional sports brands in their home markets. [read post]