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18 Jul 2014, 8:11 am by Martha Engel
This week, Airbnb re-branded. [read post]
19 Jun 2015, 6:00 am by Martha Engel
  Your client may have trademark registrations in a word mark for their house brand, and a revised logo doesn’t generally affect that registration but should be a consideration when re-designing a logo. [read post]
16 Mar 2017, 12:21 pm by Shawn Garrison
They’re not cool with being excluded Marketers have long targeted moms as the parent who makes most purchasing decisions for the household, but ignoring fathers could be costing brands big money. [read post]
30 Jan 2015, 1:48 pm
  In the first five months after its feeble re-do, we did not see cases considering whether to extend Weeks. [read post]
23 May 2017, 11:28 pm
The 148th edition of Never Too Late is here to (re)freshen you up. [read post]
17 Apr 2020, 1:31 pm by Rebecca Tushnet
Humvees are also shown in several trailers for the games and in Call of Duty-brand d strategy guides. [read post]
19 Jan 2013, 10:35 am by Shamnad Basheer
Since we are re- navigating the same waters, our job in appeal would be to see : Whether what were perceived to be lighthouses were actually mirages, and due to which, on the wrong belief that these were rocky areas, the course of the ship was steered in a wrong direction to reach a wrong port of destination." [read post]
13 Dec 2018, 5:04 am
Sponsors should aim for this solution as it guarantees that their brand is associated with the event. [read post]
5 Apr 2020, 6:49 am by Neil Wilkof
However, the behavior dynamics of consumer demand does not appear to have changed in respect to the role of brands, particularly strong brands. [read post]
20 Jan 2020, 1:47 pm
The day will feature numerous sessions led by leaders and practitioners from brands themselves. [read post]
11 Feb 2019, 2:03 pm by Rebecca Tushnet
  Dev Ganjee: notion of property in the brand v. property in the mark implies and relies on consumer sociality/communities of brands built through public discourse. [read post]
27 Apr 2016, 10:00 pm by Coral Beach
“ ‘We’re grateful for the support of all our employees and the town of Springfield,’ said Howard Roeder, president of Dole Fresh Vegetables. [read post]
17 Jan 2013, 11:52 am by Eric
With the proliferation of private namespaces online, we're also seeing the proliferation of private adjudications over disputes in those namespaces. [read post]
21 Sep 2009, 3:10 pm by Aviva Cuyler
  Doug Jasinski, founder and Principal of Skunkworks Creative Group Inc., whose work spans brand strategy development; conceptual creative work; copywriting; website, blog and search engine optimization strategy; assessment of new technologies; and oversight of work produced by the agency. [read post]
11 Jul 2010, 8:48 am by Keith Lee
A strong personal narrative can help establish your reputation (Reputation, not brand. [read post]
23 Aug 2013, 5:17 pm by Gordon Firemark
So, if you’re building a brand, isn’t it worth a few bucks to protect it with an attorney-prepared trademark registration? [read post]
8 Jun 2018, 9:00 am by Michael H Cohen
(Then again)  Take a careful look, if you’re going to buy an automobile – you’re going to kick the tires, you’re going to look under the hood, you’re going to get a mechanic, right? [read post]