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29 Jul 2013, 6:48 am
There are lots of other trade-offs of this sort that you'll have to make and then re-make when you realize you've tilted the balance too far toward one value at the expense of another. 11. [read post]
29 Jul 2013, 6:33 am
In re Horizon Organic Milk Plus DHA Omega–3 Marketing And Sales Practice Litigation, 2013 WL 3830124 (S.D. [read post]
28 Jul 2013, 10:31 pm
By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception: What I’m left wondering is whether consumers might view this as a co-branding campaign between Coca-Cola and Ford, and whether Coca-Cola felt the need to obtain permission from Ford to depict the back half of a candy red 1966 Mustang convertible (the detail to the left of the wheel was the give away for me on make and model, in case… [read post]
25 Jul 2013, 3:14 am
But some compounding pharmacies have become so big and generalized that they’re essentially like other pharmaceutical manufacturers, only without rigorous regulation. [read post]
24 Jul 2013, 9:01 pm
Indeed, this particularly extreme brand of economic conservatism pushes back in history, through even the New Deal era, seeking a return to the time when the federal government (and, for that matter, state governments) could not even lightly regulate commerce. [read post]
24 Jul 2013, 9:30 am
(If you’re of a mind to do it, you also can read an article there on page 3 about how a conference panel of “social media pros”—including moi—updated an eager audience.) [read post]
24 Jul 2013, 5:23 am
In re Denture Cream Prods. [read post]
19 Jul 2013, 9:28 am
And they’re live! [read post]
19 Jul 2013, 9:28 am
Fine: This is brand equity as we understand it today. [read post]
18 Jul 2013, 3:10 am
But since no one knows what initial interest confusion is, and defendants can always introduce their single-digit CTR, I think we're done with the argument that keyword ads create initial interest confusion, at least in the Tenth Circuit. [read post]
17 Jul 2013, 3:18 pm
If you’re like me, the urge to scream – STOP! [read post]
17 Jul 2013, 11:15 am
We dislike thinking that we're being surreptitiously manipulated, and generally consumers say they prefer more information to less. [read post]
17 Jul 2013, 10:03 am
Recently I happened upon an interesting non-traditional, non-verbal, federally-registered trademark that is sure to inspire multiple naming/branding/design posts for me down the road, and I’m anticipating they’ll be so easy to write, I’ll probably do them while I sleep: So, given that introduction, any guesses as to the brand identified by this floating feather image? [read post]
16 Jul 2013, 7:50 am
Don’t describe your offering if you’re looking for a Trademark. 5. [read post]
16 Jul 2013, 1:05 am
If You’re Not Making Sales Via Social Media, You’re Doing it Wrong! [read post]
16 Jul 2013, 1:05 am
If You’re Not Making Sales Via Social Media, You’re Doing it Wrong! [read post]
15 Jul 2013, 5:51 am
In In re Isotretinoin Litigation, No. [read post]
13 Jul 2013, 6:54 am
Food and Drug Administration indicates that Les Frères, Petit Frère, and Petit Frère with Truffles cheeses made by Crave Brothers Farmstead Cheese Company is the likely source of this outbreak. [read post]
12 Jul 2013, 1:30 pm
Redesign your brand for a younger demographic. [read post]
12 Jul 2013, 6:08 am
The re-branding isn’t terribly significant, but it does provide a good excuse for a media blitz. [read post]
